Shopify product quiz ideas for every kind of store

A product quiz works best when shoppers have a real choice to make and aren’t sure how to make it. If people email you asking “which one should I get?”, you already have a quiz idea.

Below are quiz ideas grouped by industry. Each one lists the questions to ask and what the results should show. Where an idea matches a ready-made Quizpep template, we name it, so you can start from that instead of a blank page.

A quick rule before you start: keep it to three to five questions. Every question should change the result. If it doesn’t, cut it.

Beauty

Skincare routine finder

Skincare is the classic quiz. There are lots of products, and shoppers often don’t know which ones work together.

What to ask:

1. What’s your skin type? (Dry, oily, combination, normal, sensitive)
2. What are your main concerns? Let people pick more than one: breakouts, dullness, fine lines, redness.
3. Do you prefer fragrance-free products?
4. What’s your budget? A slider works well here.

What the results show: a full routine with one product per step, such as cleanse, treat and moisturize. The Skincare routine template is set up this way already.

Foundation shade finder

Shade is the main reason people hesitate to buy makeup online.

What to ask:

1. Which of these looks closest to your skin tone? Use picture answers.
2. What’s your undertone? (Cool, warm, neutral, not sure)
3. How much coverage do you like? (Sheer, medium, full)
4. What finish do you prefer? (Matte, natural, dewy)

What the results show: one to three shades, with a short note on how to choose between them. Start from the Foundation shade finder template.

Haircare

What to ask:

1. What’s your hair type? Picture answers help: straight, wavy, curly, coily.
2. What would you like to fix? (Frizz, dryness, breakage, color fading, flat roots)
3. How often do you wash your hair?
4. Do you use heat tools most days?

What the results show: a routine of shampoo, conditioner and a treatment or styler. The Haircare routine template covers this.

Fragrance

Scent is hard to describe in words and impossible to test through a screen. A quiz gives shoppers a way in.

What to ask:

1. Which of these scents do you like? Use picture answers: fresh, floral, woody, warm and spicy.
2. When will you wear it most? (Every day, evenings, special occasions)
3. Do you like a light scent or one that lasts all day?
4. Who is it for? (Me, a gift)

What the results show: two or three fragrances, plus a sample or discovery set if you sell one. Try the Fragrance finder template.

Coffee and tea

Coffee finder

What to ask:

1. How do you brew at home? (Espresso, drip, French press, pour-over, moka pot)
2. Do you take milk?
3. Which flavors do you enjoy? (Chocolate and nuts, fruity and bright, sweet and caramel)
4. Do you want whole beans or ground?

What the results show: two or three coffees matched to brew method and taste, with a note on grind. The Coffee finder template is a good starting point.

Tea finder

What to ask:

1. Do you want caffeine?
2. When do you usually drink tea? (Morning, afternoon, before bed)
3. Which flavors appeal to you? (Grassy, floral, fruity, spiced, smoky)
4. Loose leaf or tea bags?

What the results show: a few teas that fit the time of day and taste. Use the Tea finder template.

Fashion

Style finder

What to ask:

1. Which of these outfits looks most like you? Picture answers are a must.
2. What are you shopping for? (Work, weekends, events, travel)
3. How do you like things to fit? (Relaxed, tailored, in between)
4. Which colors do you wear most?
5. What’s your budget?

What the results show: a set of pieces that work together, or a featured collection in the shopper’s style. The Style finder template gives you the structure.

Running and sports

Running shoe finder

What to ask:

1. Where do you run most? (Road, trail, treadmill, a mix)
2. How far do you run in a typical week?
3. What matters most to you? (Soft cushioning, speed, stability)
4. What’s your budget?

What the results show: two or three shoes, with a short line on why each one fits. The Running shoe finder template is ready for this.

The same pattern works for other sports gear. Ask about level, where they play and what they want to improve.

Supplements

What to ask:

1. What’s your main goal? (Energy, sleep, focus, training, general health)
2. Do you follow a specific diet? (Vegan, vegetarian, no restrictions)
3. Which format do you prefer? (Capsules, powder, gummies)
4. What’s your budget?

What the results show: a short list of products that match the goal and format. Keep the wording in line with what your product labels already say, and avoid health claims. The Supplement finder template is a good base.

Home and mattresses

Mattress finder

What to ask:

1. How do you usually sleep? (Back, side, stomach, all over)
2. How firm do you like your bed?
3. Do you tend to sleep hot?
4. Do you share your bed?
5. What size do you need?

What the results show: one mattress in the right size, with a second option if the shopper is between two. Start from the Mattress finder template. You can reuse the same idea for pillows and bedding.

Plants

What to ask:

1. How much light does the spot get? (Bright, medium, low)
2. How much plant experience do you have?
3. Do you have cats or dogs at home?
4. How much space do you have? (Shelf, floor, hanging)

What the results show: plants that will actually survive where the shopper lives. The Plant finder template only shows pet-safe plants to pet owners, which is the kind of detail that builds trust.

Pets

Pet food finder

What to ask:

1. What’s your pet’s name? You can use it in later questions, like “How old is Max?”
2. Dog or cat?
3. How old is your pet? (Puppy or kitten, adult, senior)
4. Any food sensitivities?
5. Dry food, wet food or both?

What the results show: food that matches species, age and sensitivities. Use the Pet food finder template.

Gifts

Gift finder

Gift shoppers are often the least sure what to buy, because they’re buying for someone else.

What to ask:

1. Who is the gift for? (Partner, parent, friend, coworker, kid)
2. What’s the occasion?
3. What are they into? Let people pick several interests.
4. How much would you like to spend? Use a slider.

What the results show: a few gift picks within budget, with add to cart on each one. The Gift finder template covers this.

Ideas for any store

These work whatever you sell.

• Email sign-up quiz. One fun question, then an email field and a welcome code. It’s lighter than a full product quiz and still gives shoppers a reason to share their email. The Email sign-up offer template includes a 10% welcome code.
• “Where should I start?” quiz. For new visitors who don’t know your range yet. Ask two or three questions and point them to the right collection.
• “What to try next” quiz. For returning customers. Ask what they bought before and what they liked, then suggest the next product.
• Bundle or routine builder. If your products work best together, show one product per step so shoppers can add the whole set at once.

Picking your first quiz

Start where shoppers hesitate most. Look at your support inbox, your reviews and the products that get the most questions. That’s where a quiz helps first.

When you’re ready to write it, our guide on writing product quiz questions walks through each step. Then read about where to put your product quiz so shoppers can find it.

If one of these ideas fits your store, you can browse the Quizpep templates and start from a quiz that’s already set up.